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<channel>
	<title>Interwebology</title>
	<atom:link href="http://interwebology.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://interwebology.com</link>
	<description>A Study of the Series of Tubes</description>
	<pubDate>Sat, 26 Jul 2008 19:52:54 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Does Bob Barr Twitter for Himself?</title>
		<link>http://interwebology.com/2008/07/20/does-bob-barr-twitter-for-himself/</link>
		<comments>http://interwebology.com/2008/07/20/does-bob-barr-twitter-for-himself/#comments</comments>
		<pubDate>Sun, 20 Jul 2008 19:52:26 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Bob Barr]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://interwebology.com/?p=28</guid>
		<description><![CDATA[I&#8217;m sitting in the Austin airport waiting to board my Southwest flight to Houston and on home to BWI after a great conference at Netroots Nation. Who sits down two rows away but Libertarian presidential candidate Bob Barr. I went on over to ask what anyone would ask: do you Twitter for yourself?
Indeed, Barr says [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Does Bob Barr Twitter for Himself?", url: "http://interwebology.com/2008/07/20/does-bob-barr-twitter-for-himself/" });</script>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m sitting in the Austin airport waiting to board my Southwest flight to Houston and on home to BWI after a great conference at Netroots Nation. Who sits down two rows away but Libertarian presidential candidate Bob Barr. I went on over to ask what anyone would ask: <a href="http://twitter.com/bobbarr2008" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/bobbarr2008');">do you Twitter</a> for yourself?</p>
<p>Indeed, Barr says that he does twitter <a href="http://twitter.com/michaelwhitney/statuses/863399204" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/michaelwhitney/statuses/863399204');">on his own</a>.  Barr joins the growing ranks of Twittering elected officials like <a href="http://twitter.com/johnculbertson" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/johnculbertson');">John Culbertson</a> and <a href="http://twitter.com/timryan" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/timryan');">Tim Ryan</a>.  But unlike fellow Presidential candidate <a href="http://twitter.com/barackobama" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/barackobama');">Barack Obama</a>, Barr twitters himself.  No staff, no help.  (And that may explain why his <a href="http://twitter.com/bobbarr2008/statuses/846958256" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/bobbarr2008/statuses/846958256');">tweets are a bit&#8230;off</a>, at times.</p>
<p>So, congratulations, Congressman Barr, on taking the dive and Twittering for yourself. Have a great flight and and keep the tweets coming.</p>
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		<title>A Lesson for Local Business in How Not to Use the Internet</title>
		<link>http://interwebology.com/2008/06/25/a-lesson-for-local-business-in-how-not-to-use-the-internet/</link>
		<comments>http://interwebology.com/2008/06/25/a-lesson-for-local-business-in-how-not-to-use-the-internet/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 15:17:50 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[Local Marketing]]></category>

		<guid isPermaLink="false">http://interwebology.com/?p=14</guid>
		<description><![CDATA[The other day I got a menu from Duccini’s, a tasty pizza place on U St. There’s probably two or three others in my kitchen, in the middle of the mess of menus in a drawer. On my way to the trash, the title on the top of the back page caught my eye: “See [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "A Lesson for Local Business in How Not to Use the Internet", url: "http://interwebology.com/2008/06/25/a-lesson-for-local-business-in-how-not-to-use-the-internet/" });</script>]]></description>
			<content:encoded><![CDATA[<p>The other day I got a menu from <a title="Duccini's Pizza Washington, DC on Yelp" href="http://www.yelp.com/biz/duccinis-washington" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.yelp.com/biz/duccinis-washington');">Duccini’s</a>, a tasty pizza place on U St. There’s probably two or three others in my kitchen, in the middle of the mess of menus in a drawer. On my way to the trash, the title on the top of the back page caught my eye: <strong>“See What the Blogs are saying about Duccinis!”</strong></p>
<p>Wow, I thought.  A local restaurant might understand the Internet.  I expected to see a review from any of the numerous <a href="http://www.google.com/search?q=dc%20food%20blogs&amp;hl=" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.google.com/search?q=dc%20food%20blogs&amp;hl=');">DC food blogs</a>, or maybe even a comment from <a href="http://www.yelp.com/biz/duccinis-washington" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.yelp.com/biz/duccinis-washington');">Yelp</a>.</p>
<p>No, instead, it’s a screenshot of a random, unnamed bulletin board.</p>
<p><img src="http://michaelwhitney.net/images/36.jpg" alt="" width="450" height="282" /></p>
<p><span id="more-14"></span>The first person quotes a previous poster who asks,</p>
<blockquote><p>“Has anyone here had Duccinis Pizza, I got a menu from them the other day. looks great.”</p></blockquote>
<p>The man with the fro responds,</p>
<blockquote><p>“I put one of the children of the Duccini’s owners through college. A friend put a different child of the owners through college. Another friend bought their books.”</p></blockquote>
<p>“Neptune,” represented by a ghost sticking out its tongue, offered encouragement.</p>
<blockquote><p>“duccinis is quite good … and they always manage to deliver mighty quick.  best stromboli <span class="caps">EVER</span>.  the best part about duccinis, they deliver ben and jerry’s ice cream!  yay for chocolate chip cookie dough!”</p></blockquote>
<p>No <span class="caps">URL</span>, no name of the bulletin board.  Nothing.  Just a screenshot.</p>
<p>Man, those Blogs sure love Duccini’s!!!</p>
<p>P.S. One of my secret passions is online marketing for local businesses. With a little bit of work, local businesses could build their online reputations and drive customers from effective web marketing.</p>
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		<item>
		<title>Barack Obama&#8217;s One Millionth Supporter on Facebook</title>
		<link>http://interwebology.com/2008/06/17/barack-obamas-one-millionth-supporter-on-facebook/</link>
		<comments>http://interwebology.com/2008/06/17/barack-obamas-one-millionth-supporter-on-facebook/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 19:51:33 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Obama]]></category>

		<guid isPermaLink="false">http://interwebology.com/?p=27</guid>
		<description><![CDATA[Barack Obama is about to get his one millionth fan.  The Democratic candidate&#8217;s official Facebook page saw a sharp increase right around when Sen. Clinton dropped out earlier this month, and has climbed steadily since.  Lucky #1,000,000 will arrive tonight.

At 7:09pm EST - I twittered that Obama had 998,901 fans, and he&#8217;d reach one million [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Barack Obama&#8217;s One Millionth Supporter on Facebook", url: "http://interwebology.com/2008/06/17/barack-obamas-one-millionth-supporter-on-facebook/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Barack Obama is about to get his one millionth fan.  The Democratic candidate&#8217;s <a id="ve7d" title="official Facebook page" href="http://www.facebook.com/barackobama" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.facebook.com/barackobama');">official Facebook page</a> saw a sharp increase right around when Sen. Clinton dropped out earlier this month, and has climbed steadily since.  Lucky #1,000,000 will arrive tonight.</p>
<p><a href="http://www.techpresident.com/scrape_plot/facebook?&amp;&amp;days=30&amp;hide=Clinton#link_linechart_d_1" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.techpresident.com/scrape_plot/facebook?&amp;&amp;days=30&amp;hide=Clinton#link_linechart_d_1');"><img src="http://michaelwhitney.net/images/obama-facebook-supporters-061708.jpg" alt="" align="middle" /></a></p>
<p>At 7:09pm EST - <a id="x.g4" title="I twittered" href="http://twitter.com/michaelwhitney/statuses/837288019" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/michaelwhitney/statuses/837288019');">I twittered</a> that Obama had 998,901 fans, and he&#8217;d reach one million &#8220;by the end of the week.&#8221;  Then I refreshed the page.  Now, it&#8217;s 7:29, and there are 999,036 supporters.  That&#8217;s 135 new supporters in 20 minutes.  At that rate - according to my very rough math - Obama will have 1,000,000 Facebook supporters by 10pm EST or so.</p>
<p>The original social networking craze in this election - the <a id="y.sm" title="One Million Strong for Barack Obama" href="http://www.facebook.com/group.php?gid=2231653698" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.facebook.com/group.php?gid=2231653698');">One Million Strong for Barack Obama</a> Facebook group - only has 565,214 members.  The first million-strong group to actually reach its goal was the anti-Hillary Facebook group <a title="One Million Against Hillary Clinton" href="http://www.facebook.com/group.php?gid=2243510858" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.facebook.com/group.php?gid=2243510858');">One Million Against Hillary Clinton</a>, which <a title="crossed one million" href="http://www.techpresident.com/blog/entry/24346/daily_digest_where_is_the_conservative_moveon" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.techpresident.com/blog/entry/24346/daily_digest_where_is_the_conservative_moveon');">crossed one million</a> two months ago.</p>
<p><a title="John McCain" href="http://www.facebook.com/johnmccain" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.facebook.com/johnmccain');">John McCain</a> has 146,439 supporters, and he <a href="http://www.techpresident.com/scrape_plot/facebook?&amp;hide=Paul#link_linechart_r_1" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.techpresident.com/scrape_plot/facebook?&amp;hide=Paul#link_linechart_r_1');">saw a similar</a>, though not as sharp, spike in supporters around when Hillary Clinton dropped out of the race.</p>
<p>And finally, as of this posting, Obama has 999,141 supporters.  Right on track for one million tonight.</p>
<p>[UPDATE FROM MICHAEL] Here&#8217;s a screenshot of when they hit 1 million.  <em>(Micah posted <a href="http://www.techpresident.com/files/Picture%2014.png" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.techpresident.com/files/Picture%2014.png');">another screenshot</a> earlier, with the time included.)</em></p>
<p><a title="obama facebook 1,000,000 by everyskyline, on Flickr" href="http://www.flickr.com/photos/everyskyline/2589189708/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.flickr.com/photos/everyskyline/2589189708/');"><img src="http://farm4.static.flickr.com/3175/2589189708_f5568481ec.jpg" alt="obama facebook 1,000,000" width="500" height="285" /></a></p>
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		<item>
		<title>The McCain Campaign&#8217;s &#8220;Reckless&#8221; Email Strategy</title>
		<link>http://interwebology.com/2008/05/20/the-mccain-campaigns-reckless-email-strategy/</link>
		<comments>http://interwebology.com/2008/05/20/the-mccain-campaigns-reckless-email-strategy/#comments</comments>
		<pubDate>Tue, 20 May 2008 19:50:10 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Best Practices]]></category>

		<category><![CDATA[Email]]></category>

		<category><![CDATA[John McCain]]></category>

		<guid isPermaLink="false">http://interwebology.com/?p=26</guid>
		<description><![CDATA[John McCain&#8217;s online team needs to find someone who knows what they&#8217;re doing with the campaign&#8217;s email list. Campaign manager Rick Davis sent an email to supporters this afternoon titled &#8220;Reckless&#8221; - clocking in at 597 words - without including a single link until the 580th word.
Patrick Ruffini noted last week that McCain&#8217;s emails read [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "The McCain Campaign&#8217;s &#8220;Reckless&#8221; Email Strategy", url: "http://interwebology.com/2008/05/20/the-mccain-campaigns-reckless-email-strategy/" });</script>]]></description>
			<content:encoded><![CDATA[<p>John McCain&#8217;s online team needs to find someone who knows what they&#8217;re doing with the campaign&#8217;s email list. Campaign manager Rick Davis <a href="http://www.techpresident.com/node/25596" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.techpresident.com/node/25596');">sent an email to supporters</a> this afternoon titled &#8220;Reckless&#8221; - clocking in at 597 words - without including a single link until the 580th word.</p>
<p>Patrick Ruffini noted last week that McCain&#8217;s emails read like <a href="http://www.techpresident.com/blog/entry/25414/john_mccain_tolstoy_in_my_inbox" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.techpresident.com/blog/entry/25414/john_mccain_tolstoy_in_my_inbox');">&#8220;Tolstoy in my inbox.&#8221;</a> Rick Davis continues the proud literary trend.  Look at this mammoth message:</p>
<p><a href="http://www.techpresident.com/node/25596" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.techpresident.com/node/25596');"><img src="http://michaelwhitney.net/images/35.jpg" alt="" width="390" height="600" /></a></p>
<p>Forget the content, even forget the length.  One link?  In the last sentence?  What is McCain&#8217;s campaign thinking?</p>
<p>My guess: it seems like there&#8217;s too many cooks in McCain&#8217;s email kitchen. McCain&#8217;s online team needs to assert itself within the campaign and put the brakes on the email insanity. There&#8217;s a reason their email messages aren&#8217;t bringing in more money. To start, try shrinking the ratio of words to links in the next email, and then make a relevant ask.</p>
<p>Emails don&#8217;t have to be short to be effective - but at least try to engage your readers. A link in the first 500 words would do just fine.</p>
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		<item>
		<title>Plus One Me</title>
		<link>http://interwebology.com/2008/03/31/plus-one-me/</link>
		<comments>http://interwebology.com/2008/03/31/plus-one-me/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 15:16:24 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Site reviews]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://interwebology.com/?p=13</guid>
		<description><![CDATA[Very cool new site from Clay Johnson (via Twitter).  It’s called “Plus One Me,” and the tagline says it all:
Gold Stars for Grownups
You can rate your friends in three categories (social, mental, and physical), each with a number of different attributes with which you can “+1” your friends. Social attributes include leadership, romantic, and [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Plus One Me", url: "http://interwebology.com/2008/03/31/plus-one-me/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Very cool new site from Clay Johnson (<a href="http://twitter.com/cjoh/statuses/780457535" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/cjoh/statuses/780457535');">via Twitter</a>).  It’s called “<a href="http://plusoneme.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://plusoneme.com/');">Plus One Me</a>,” and the tagline says it all:</p>
<p><a href="http://plusoneme.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://plusoneme.com/');">Gold Stars for Grownups</a></p>
<p>You can rate your friends in three categories (social, mental, and physical), each with a number of different attributes with which you can “+1” your friends. Social attributes include leadership, romantic, and punctual; mental +1s feature honesty, innovation, and adventurous; make them blush with physical plusses like strength, beauty, and cuteness.</p>
<p>The list is growing, too.  If <a href="http://plusoneme.com/rate/contribute" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://plusoneme.com/rate/contribute');">your idea</a> for an attribute is accepted, you get +1 creativity.</p>
<p>You can register on the site to collect +1s, but you can also send them anonymously to your friends via email – even if they aren’t registered on the site.</p>
<p>So go ahead, <a href="http://www.plusoneme.com/mwhitney" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.plusoneme.com/mwhitney');">+1 me</a> – I already gave myself one point for humility.</p>
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		<title>Tracking the Spitzer Scandal on Twitter</title>
		<link>http://interwebology.com/2008/03/10/tracking-the-spitzer-scandal-on-twitter/</link>
		<comments>http://interwebology.com/2008/03/10/tracking-the-spitzer-scandal-on-twitter/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 19:48:32 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://interwebology.com/?p=25</guid>
		<description><![CDATA[Shortly after 2:00pm today, the New York Times posted a front-page story announcing New York State Governor Eliot Spitzer was involved in an interstate prostitution ring. But if you wanted the absolute latest information, close your NYTimes.com browser window and head over to Twitter, where the news of Spitzer&#8217;s scandal spread so quickly it was [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Tracking the Spitzer Scandal on Twitter", url: "http://interwebology.com/2008/03/10/tracking-the-spitzer-scandal-on-twitter/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Shortly after 2:00pm today, the New York Times posted a front-page story announcing New York State Governor Eliot Spitzer was involved in an interstate <a href="http://www.nytimes.com/2008/03/10/nyregion/10cnd-spitzer.html?hp" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.nytimes.com/2008/03/10/nyregion/10cnd-spitzer.html?hp');">prostitution ring</a>. But if you wanted the absolute latest information, close your NYTimes.com browser window and head over to Twitter, where the news of Spitzer&#8217;s scandal spread so quickly it was difficult to keep up.</p>
<p>Using the third-party application <a href="http://tweetscan.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://tweetscan.com/');">Tweetscan</a>, you can search for specific phrases and see only the tweets that include your search. In the half hour between 3 and 3:30 EST, there were more than 300 <a href="http://tweetscan.com/index.php?s=spitzer&amp;u=" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://tweetscan.com/index.php?s=spitzer&amp;u=');">tweets that mentioned Spitzer</a>.</p>
<p>It&#8217;s not just the news of the scandal that spread across Twitter; looking at the stream shows folks&#8217; reactions to the news and inquiries about how the story will play out. Some folks are plain <a href="http://twitter.com/alliehjmt/statuses/769474970" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/alliehjmt/statuses/769474970');">disappointed</a>,  others lament that he was caught in such a <a href="http://twitter.com/rickwilson/statuses/769475232" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/rickwilson/statuses/769475232');">typical trap</a>.</p>
<p>You can also get analyses of how the scandal plays out in the 2008 election. This tweet mentions that both Spitzer and his lieutenant governor are <a href="http://twitter.com/MParekh/statuses/769476221" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/MParekh/statuses/769476221');">super-delegates supporting Hillary Clinton</a>.  Another <a href="http://twitter.com/kaleemux/statuses/769477496" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/kaleemux/statuses/769477496');">criticizes</a> the Times&#8217; protrayal of the scandal that implies Spitzer was involved with running the ring, not just being a john.</p>
<p>As David All tweeted early after the scandal broke, the coverage of the Spitzer scandal shows that <a href="http://twitter.com/DavidAll/statuses/769453861" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://twitter.com/DavidAll/statuses/769453861');">Twitter is indeed a utility</a>, not just a play-thing. While it&#8217;s still a bit inaccessible to read specific topics from within Twitter itself, its open API allows for applications like <a href="http://tweetscan.com/index.php?s=spitzer&amp;u=" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://tweetscan.com/index.php?s=spitzer&amp;u=');">TweetScan</a> to fill in the gaps.</p>
<p><a href="http://sharethis.com/item?&wp=2.5.1&amp;publisher=334b3745-e1f9-4e04-9196-e0a02243f461&amp;title=Tracking+the+Spitzer+Scandal+on+Twitter&amp;url=http%3A%2F%2Finterwebology.com%2F2008%2F03%2F10%2Ftracking-the-spitzer-scandal-on-twitter%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://sharethis.com/item?&wp=2.5.1&amp;publisher=334b3745-e1f9-4e04-9196-e0a02243f461&amp;title=Tracking+the+Spitzer+Scandal+on+Twitter&amp;url=http%3A%2F%2Finterwebology.com%2F2008%2F03%2F10%2Ftracking-the-spitzer-scandal-on-twitter%2F');">ShareThis</a></p>]]></content:encoded>
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		<title>Facebook Changes &#8220;Political Views&#8221; Options to Political Parties</title>
		<link>http://interwebology.com/2008/03/06/facebook-changes-political-views-options-to-political-parties/</link>
		<comments>http://interwebology.com/2008/03/06/facebook-changes-political-views-options-to-political-parties/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 19:47:41 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://interwebology.com/?p=24</guid>
		<description><![CDATA[Yesterday Facebook changed the way it lets users identify their political views, replacing a simple spectrum of views with a cluttered list of international political parties. Organizing people into political parties allows Facebook to sell microtargeted ads to advertisers looking to reach, say, Democrats in Ohio. Unfortunately, the change in emphasizing in party over position [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Facebook Changes &#8220;Political Views&#8221; Options to Political Parties", url: "http://interwebology.com/2008/03/06/facebook-changes-political-views-options-to-political-parties/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Yesterday Facebook <a href="http://blog.facebook.com/blog.php?post=10499722130" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://blog.facebook.com/blog.php?post=10499722130');">changed</a> the way it lets users identify their political views, replacing a simple spectrum of views with a cluttered list of international political parties. Organizing people into political parties allows Facebook to sell microtargeted ads to advertisers looking to reach, say, Democrats in Ohio. Unfortunately, the change in emphasizing in party over position will organize a small base of users who self-identify as members of the national parties, and scatter the rest into free-form identification.</p>
<p>From its inception Facebook offered a healthy handful of political views from which users can choose: very liberal, liberal, moderate, conservative, very conservative, as well as libertarian and apathetic. Most everyone with political views would feel comfortable selecting one of those seven segments. Though for some left-leaning people &#8220;liberal&#8221; was inadequate, and instead preferred &#8220;progressive.&#8221; In summer 2007 <span style="text-decoration: line-through;">MoveOn.org staff</span> <a href="http://justinhamilton.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://justinhamilton.org/');">Justin Hamilton</a> <a href="http://www.techpresident.com/blog/entry/22566/facebook_changes_political_views_options_to_political_parties#comment-1860" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.techpresident.com/blog/entry/22566/facebook_changes_political_views_options_to_political_parties#comment-1860');">(corrected)</a> created a Facebook group asking the site to <a href="http://www.facebook.com/group.php?gid=4120006579" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.facebook.com/group.php?gid=4120006579');">add &#8220;progressive&#8221; as a political views option</a>, which to date has about 500 members.</p>
<p>What Facebook opened up today is far beyond what any users were asking for.</p>
<p>In <a href="http://blog.facebook.com/blog.php?post=10499722130" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://blog.facebook.com/blog.php?post=10499722130');">its blog announcement</a>, Facebook&#8217;s internationalization manager said the new changes allow people to express their political identities &#8220;just as you can with Religious Views.&#8221; This is not entirely true - Facebook organizes religions into two hierarchical categories. For instance, if you&#8217;re Catholic, the default selection as you type is &#8220;Christian - Catholic.&#8221; If you&#8217;re a Buddhist, you can select Buddhist, or you can specify you&#8217;re &#8220;Buddhist - Theravada.&#8221; If you want to say you&#8217;re a Democrat, you have to write out &#8220;Democratic P&#8221; to find our country&#8217;s party - otherwise you&#8217;ll end up in Venezuela&#8217;s Democratic Action Party. When you write out &#8220;Progressive&#8221; in political views, the field defaults to &#8220;Progressive Canadian Party&#8221; unless you click out of the box.</p>
<p>What Facebook should do is *actually* structure political views like religious views, into subcategories, rather than a giant list of international political parties. First, out of the site&#8217;s 65 million active users, only about <span style="text-decoration: line-through;">one-third</span> <a href="http://www.canada.com/calgaryherald/news/calgarybusiness/story.html?id=0251f253-dc33-4ce7-90f1-461c83c3fed5" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.canada.com/calgaryherald/news/calgarybusiness/story.html?id=0251f253-dc33-4ce7-90f1-461c83c3fed5');">up to 60%</a> (thx, Fred - Facebook needs to update its <a href="http://www.facebook.com/press/info.php?statistics" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.facebook.com/press/info.php?statistics');">press page</a>.) live outside the US. What incentive does Facebook have in defaulting to a list of political parties relevant to small clusters of users?</p>
<p>Political parties should be options as subcategories of political views, so users can still identify first by their positions and second by party affiliation, if any. For instance, just as you can say you&#8217;re &#8220;Buddhist - Theravada,&#8221; Facebook should make it easy to identify as &#8220;Progressive - Democratic Party,&#8221; &#8220;Conversative,&#8221; or &#8220;Moderate - Republican.&#8221;</p>
<p>Introducing two levels of political views is in Facebook&#8217;s financial interest; by effectively hiding US parties and encouraging free-form writing in &#8220;Political Views,&#8221; Facebook misses the opportunity to identify people across broad spectrums of political views. With yesterday&#8217;s changes, advertisers can target people who self-identify as members of the Republican or Democratic parties, but lose the ability to find neatly organized groups of people based on commonly accepted ideological identifiers. You can already see it starting to happen. TechCrunch&#8217;s Michael Arrington writes in his <a href="http://www.techcrunch.com/2008/03/05/time-to-pick-a-political-fight-at-facebook/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.techcrunch.com/2008/03/05/time-to-pick-a-political-fight-at-facebook/');">glowing review</a> of yesterdays&#8217;s changes:</p>
<blockquote><p>I chose to support the “Alliance For Congo’s Renewal” party for now. Just because I really don’t need to see any more political ads.</p></blockquote>
<p>Free-form political affiliation is all well and good, and that should be kept as-is; it just doesn&#8217;t make sense for Facebook to disperse this important information and include largely irrelevant options.</p>
<p>It&#8217;s good that Facebook is opening up its profile options for users, but they need to seriously rethink what they just did to their &#8220;Political Views.&#8221;</p>
<p><em>Screenshot of writing &#8220;Progressive&#8221; in &#8220;Political Views&#8221;</em><img src="http://michaelwhitney.net/images/33.jpg" alt="" width="450" height="302" /></p>
<p><em>Screenshot of writing &#8220;Democrat&#8221; in &#8220;Political Views&#8221;</em><img src="http://michaelwhitney.net/images/32.jpg" alt="" width="450" height="311" /></p>
<p><a href="http://sharethis.com/item?&wp=2.5.1&amp;publisher=334b3745-e1f9-4e04-9196-e0a02243f461&amp;title=Facebook+Changes+%26%238220%3BPolitical+Views%26%238221%3B+Options+to+Political+Parties&amp;url=http%3A%2F%2Finterwebology.com%2F2008%2F03%2F06%2Ffacebook-changes-political-views-options-to-political-parties%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://sharethis.com/item?&wp=2.5.1&amp;publisher=334b3745-e1f9-4e04-9196-e0a02243f461&amp;title=Facebook+Changes+%26%238220%3BPolitical+Views%26%238221%3B+Options+to+Political+Parties&amp;url=http%3A%2F%2Finterwebology.com%2F2008%2F03%2F06%2Ffacebook-changes-political-views-options-to-political-parties%2F');">ShareThis</a></p>]]></content:encoded>
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		<title>All Politics is Wiki: Kentucky Bloggers Wikify their Party</title>
		<link>http://interwebology.com/2008/02/27/all-politics-is-wiki-kentucky-bloggers-wikify-their-party/</link>
		<comments>http://interwebology.com/2008/02/27/all-politics-is-wiki-kentucky-bloggers-wikify-their-party/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 19:46:55 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Local Politics]]></category>

		<category><![CDATA[Wikis]]></category>

		<guid isPermaLink="false">http://interwebology.com/?p=23</guid>
		<description><![CDATA[Kentucky bloggers are taking back their state&#8217;s Democratic Party, one wiki entry at a time.  This week Ben Carter and Joe Sonka, proprietors of the progressive Kentucky blog BlueGrassRoots, announced the creation of BlueGrassWiki.  The project aims to organize information about Kentucky&#8217;s 120 county parties in order to &#8220;infiltrate&#8221; local leadership in upcoming party precinct [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "All Politics is Wiki: Kentucky Bloggers Wikify their Party", url: "http://interwebology.com/2008/02/27/all-politics-is-wiki-kentucky-bloggers-wikify-their-party/" });</script>]]></description>
			<content:encoded><![CDATA[<p>Kentucky bloggers are taking back their state&#8217;s Democratic Party, one wiki entry at a time.  This week Ben Carter and Joe Sonka, proprietors of the progressive Kentucky blog <a id="t3s8" title="BlueGrassRoots" href="http://bluegrassroots.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://bluegrassroots.org/');">BlueGrassRoots</a>, announced the creation of <a id="pff." title="BlueGrassWiki" href="http://bluegrassroots.wetpaint.com/?t=anon" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://bluegrassroots.wetpaint.com/?t=anon');">BlueGrassWiki</a>.  The project aims to organize information about Kentucky&#8217;s 120 county parties in order to <a id="torx" title="&quot;infiltrate&quot;" href="http://bluegrassroots.org/showDiary.do?diaryId=1051" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://bluegrassroots.org/showDiary.do?diaryId=1051');">&#8220;infiltrate&#8221;</a> local leadership in upcoming party precinct elections.</p>
<p>Carter and Sonka describe the BlueGrassWiki as a:</p>
<blockquote><p>&#8230;community-based, collaborative effort to compile and organize information [that] will empower Kentucky Democrats to engage their local Democratic Party organizations&#8230;</p>
<p>The immediate goal of <a href="http://bluegrassroots.wetpaint.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://bluegrassroots.wetpaint.com/');">BlueGrassWiki</a> is to provide all the information Kentucky Democrats need to be involved in the party&#8217;s reorganization process this April.  Essential to that goal is providing as much contact information we can for the individual counties.</p>
<p>After the party reorganization, we hope to use <a href="http://bluegrassroots.wetpaint.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://bluegrassroots.wetpaint.com/');">BlueGrassWiki</a> to help the county parties and activists hoping to get involved find each other.</p></blockquote>
<p>Why the infiltration?  Kentucky progressives&#8217; favored Senate candidate Andrew Horne was, as Sonka says, <a id="xknp" title="&quot;forced out&quot;" href="http://bluegrassroots.org/showDiary.do?diaryId=1051" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://bluegrassroots.org/showDiary.do?diaryId=1051');">&#8220;forced out&#8221;</a> of the race by higher-ups in the state party and the DSCC in favor of an establishmentarian.  Incensed, Sonka penned a piece in which he called for progressives to build their own infrastructure to take back the Kentucky Democratic Party.</p>
<p>Bluegrass bloggers aren&#8217;t strangers to the limelight.  <em>The Nation</em> profiled the rise of a <a id="ol4_" title="homegrown anti-war movement" href="http://www.thenation.com/docprint.mhtml?i=20071001&amp;s=moser" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.thenation.com/docprint.mhtml?i=20071001&amp;s=moser');">homegrown anti-war movement</a> with its sights on Sen. Mitch McConnell this summer.  To progressive Kentuckians, Horne&#8217;s exit signaled their party&#8217;s capitulation of the Senate race; now, BlueGrassWiki looks beyond November 2008&#8217;s races to building a friendly and sustainable infrastructure to prevent similar incidents in the future.</p>
<p>To show what they envision for the Wiki, <a id="vcg4" title="Fayette County's wiki" href="http://bluegrassroots.wetpaint.com/page/Fayette+County" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://bluegrassroots.wetpaint.com/page/Fayette+County');">Fayette County&#8217;s wiki</a> was pre-populated with a plethora of information about the local party structure.  Besides the obvious inclusions of the website and name of the top leaders, the party&#8217;s pages also feature details of precinct chairs, elected officials, and organizations that work in the county- including their email addresses.  Here&#8217;s a small sampling:</p>
<blockquote><p>Contact:<br />
Website: <a class="external" rel="nofollow" href="http://www.fayettedemocrats.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.fayettedemocrats.org/');" target="_blank">http://www.fayettedemocrats.org/</a><br />
Phone: (859) 268-4448<br />
Email: FayetteDemocrats [at] qx [dot] net</p>
<p>Meeting Time:<br />
Day: 1st Thursday of every month<br />
Time: 7:00 pm<br />
Where: 431 South Broadway, Lexington (<a class="external" rel="nofollow" href="http://www.google.com/search?q=431+South+Broadway%2C+Lexington+KY&amp;ie=utf-8&amp;oe=utf-8&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.google.com/search?q=431+South+Broadway%2C+Lexington+KY&amp;ie=utf-8&amp;oe=utf-8&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a');" target="_blank">map</a>)</p>
<p>The <a class="external" rel="nofollow" href="http://www.fayettedemocrats.org/leadership.php" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.fayettedemocrats.org/leadership.php');" target="_blank">Executive Committee</a> is comprised of 31 voting members including:<br />
The Chairman of the Executive Committee - David O&#8217;Neill<br />
The President of the <a class="external" rel="nofollow" href="http://www.fayetteyoungdems.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.fayetteyoungdems.com/');" target="_blank">Fayette County Young Democrats</a> - Colmon Elridge<br />
The President of the Greater Lexington Democratic Women&#8217;s Club - Joanie Taylor</p></blockquote>
<p>BlueGrassWiki marks a significant step in grassroots online organizing.  As the bloggers note, &#8220;building a wiki is not a two person effort.&#8221;  As Kentuckians fill in the gaps of the wiki and start to connect, we&#8217;ll begin to see an actual uprising - all through the power of online collaboration.</p>
<p><a href="http://sharethis.com/item?&wp=2.5.1&amp;publisher=334b3745-e1f9-4e04-9196-e0a02243f461&amp;title=All+Politics+is+Wiki%3A+Kentucky+Bloggers+Wikify+their+Party&amp;url=http%3A%2F%2Finterwebology.com%2F2008%2F02%2F27%2Fall-politics-is-wiki-kentucky-bloggers-wikify-their-party%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://sharethis.com/item?&wp=2.5.1&amp;publisher=334b3745-e1f9-4e04-9196-e0a02243f461&amp;title=All+Politics+is+Wiki%3A+Kentucky+Bloggers+Wikify+their+Party&amp;url=http%3A%2F%2Finterwebology.com%2F2008%2F02%2F27%2Fall-politics-is-wiki-kentucky-bloggers-wikify-their-party%2F');">ShareThis</a></p>]]></content:encoded>
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		<title>Tasty data with Swivel</title>
		<link>http://interwebology.com/2008/02/01/tasty-data-with-swivel/</link>
		<comments>http://interwebology.com/2008/02/01/tasty-data-with-swivel/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 15:16:24 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Data]]></category>

		<category><![CDATA[Visualization]]></category>

		<guid isPermaLink="false">http://interwebology.com/?p=12</guid>
		<description><![CDATA[I read about Swivel when the site first launched in early or mid-2007, but I finally got a chance to input some small but useful data. I really like the results.
I took data from the Mine Safety website of mining deaths in the US from 1900 to 2007, and uploaded a .csv file to Swivel. [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Tasty data with Swivel", url: "http://interwebology.com/2008/02/01/tasty-data-with-swivel/" });</script>]]></description>
			<content:encoded><![CDATA[<p>I read about <a href="http://swivel.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://swivel.com/');">Swivel</a> when the site first launched in early or mid-2007, but I finally got a chance to input some small but useful data. I really like the results.</p>
<p>I took data from the Mine Safety website of mining deaths in the US from 1900 to 2007, and uploaded a .csv file to Swivel. It automatically takes the fields and lets you create a play with graphs, clouds, and tables in all sorts of forms.</p>
<p>You can see <a href="http://www.swivel.com/data_sets/show/1011625" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.swivel.com/data_sets/show/1011625');">my whole data set</a>, but Swivel also lets you take what you play with and bring it to other websites with handy embed code.</p>
<p>Here’s a graph of miners vs. mining deaths for the last century.</p>
<p><a href="http://www.swivel.com/graphs/show/26093730" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.swivel.com/graphs/show/26093730');"><img title="Click to play with this data at Swivel" src="http://www.swivel.com/graphs/image/26093763" alt="Miners and Fatalities" /></a></p>
<p>It’s pretty cool stuff – if you have data and/or graphing needs, I recommend you check out <a href="http://swivel.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://swivel.com/');">Swivel</a>.</p>
<p><a href="http://sharethis.com/item?&wp=2.5.1&amp;publisher=334b3745-e1f9-4e04-9196-e0a02243f461&amp;title=Tasty+data+with+Swivel&amp;url=http%3A%2F%2Finterwebology.com%2F2008%2F02%2F01%2Ftasty-data-with-swivel%2F" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://sharethis.com/item?&wp=2.5.1&amp;publisher=334b3745-e1f9-4e04-9196-e0a02243f461&amp;title=Tasty+data+with+Swivel&amp;url=http%3A%2F%2Finterwebology.com%2F2008%2F02%2F01%2Ftasty-data-with-swivel%2F');">ShareThis</a></p>]]></content:encoded>
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		<title>I Called It! Google Docs Sidebar</title>
		<link>http://interwebology.com/2008/02/01/i-called-it-google-docs-sidebar/</link>
		<comments>http://interwebology.com/2008/02/01/i-called-it-google-docs-sidebar/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 14:54:46 +0000</pubDate>
		<dc:creator>michael</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Firefox]]></category>

		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://interwebology.com/?p=11</guid>
		<description><![CDATA[
In September 07 – about four months ago – I wrote a post lamenting the lack of a good way to access Google documents from my desktop environment. I use Google Docs daily, and want to access the files as easily as I can browse my harddrive.
I proposed the Google Docs Sidebar – a Firefox [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "I Called It! Google Docs Sidebar", url: "http://interwebology.com/2008/02/01/i-called-it-google-docs-sidebar/" });</script>]]></description>
			<content:encoded><![CDATA[<p><img src="http://images1.wikia.nocookie.net/wikiality/images/thumb/d/d2/ICalledIt.jpg/350px-ICalledIt.jpg" alt="I Called It!" /></p>
<p>In September 07 – about four months ago – I <a href="http://michaelwhitney.net/87/fantasy-firefox-google-docs-sidebar" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://michaelwhitney.net/87/fantasy-firefox-google-docs-sidebar');">wrote a post lamenting</a> the lack of a good way to access Google documents from my desktop environment. I use Google Docs daily, and want to access the files as easily as I can browse my harddrive.</p>
<p>I proposed the Google Docs Sidebar – a Firefox Extension that uses the native browser sidebar to load in a user’s Google documents.</p>
<p>Well, ask and you shall receive.  Introducing <a href="http://www.gdocsbar.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/http://www.gdocsbar.com/');">gDocsBar</a>, a firefox extension that loads your Google documents into your sidebar.<span id="more-11"></span></p>
<p><img src="http://michaelwhitney.net/images/28.jpg" alt="" width="181" height="350" /></p>
<p>It’s pretty much all I need, but it is a tad bloated and buggy. I notice a slight slowdown in my already out-of-control Firefox activity and memory. There’s also a weird bug for me that when you log in, you have to collapse and then re-expand the sidebar in order to see all the documents, otherwise it just keeps loading nothing.</p>
<p>For me, I can put up with those annoyances for the way-easy access to my Google Docs.  I give this extension a 7/10.</p>
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